I’m tired. Of life? No … I’m tired of marketers’ and researchers’ ploys to convince me and my clients that Social Media only applies to white female moms with HHI of $75K+. This may sound like a ridiculous thing to be fed up with, but hear me out. While the fact that here 300...
In case you’ve missed it, we at the WD tout our specialization in premium brands as our differentiator among other full-service advertising agencies. In our endeavor to be the experts on premium brands, we’ve developed some proprietary Premium Tools—one of which being our Premium Brand Index ™. Basically, we take up to ten brands...
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was...
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple...
Ah, the chase for the YouTube phenomenon. We all want it, and it is hard to achieve. But at what lengths should a premium brand go to get such buzz? This morning the internet is atwitter with the story about Sony Australia’s latest PS3 and Sony Bravia campaign. They decided to basically hurl a...
