Social Media. It’s the buzzword of the moment and rightly so. Numerous studies continue to be published, each revealing the depth and value of social media efforts, which pique the interest of even the most timid of interactive users. Regardless of continued success stories, it seems that most brands approach this medium of advertising...
In the last few months, there has been much ado about Starbucks’ rebranding some of its stores to strip away their corporate identity and revamp the locations with local character. According to an article in The Seattle Times, some stores—including the one featured in the article—will include alcohol, live music, and many other elements...
Some Premium Brands are fearful of joining the social media dialogue. "What if someone says something bad about us?" If you've ever thought this, then keep reading.
Premium brands act premium, even when few people are looking.
