The phrase “It takes a village” is exemplified in the creation of a social media team. While not all organizations have the ability to assign tasks to an agency or to internal resources, there are a few roles that must be filled to have an effective team that can fulfill the goals and objectives...
I’m tired. Of life? No … I’m tired of marketers’ and researchers’ ploys to convince me and my clients that Social Media only applies to white female moms with HHI of $75K+. This may sound like a ridiculous thing to be fed up with, but hear me out. While the fact that here 300...
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. The other day, Mr. Bossy Boss told me a tale...
So, the biggest retail sales day of the year is coming fast and I can already hear the glee in my fellow bargain-lovers’ Facebook posts. This ritual spending has been a time-honored holiday tradition for many years, for I remember many Thanksgivings of time past where my mother and I would go through the...
Last Thursday, the Facebook Marketing page announced new guidelines on running promotions through Fan Pages. Why more marketers aren't in a frenzy, I don't know because in one short posting, they basically annihilate 90% of the reason any brand actually has a Fan Page—having something of value to communicate to their customers on the...
Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the...
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple...
Some Premium Brands are fearful of joining the social media dialogue. "What if someone says something bad about us?" If you've ever thought this, then keep reading.
Social Media - Here to stay or gone tomorrow?
