The best brands prosper and grow during challenging times by innovating better than others.
The best brands prosper and grow during challenging times by innovating better than others.
As social media continues to grow in popularity among brands for its ability to bring information to the masses easily and efficiently, new outcomes continue to shape the advertising world. One case in point is the ability to receive large amounts of input from your most loyal fans on creative direction, strategy and overall...
I boarded a plane recently, and proudly, the only device I had in my hands was my iPad. Even without an in-flight internet connection (which is now possible on American Airlines with GoGo Inflight Internet), I can read e-mails, read the Wall Street Journal through their fabulous app, read a book, and manage my...
If you’ve watched any live TV in the last few weeks, you’ve undoubtedly seen the Motorola Droid commercial mocking the iPhone. Well, at least copying the font, music style and format of a campaign a few cycles ago. Recently, an Apple fan responded to the ad with the following video. Already it has had...
In the last few months, there has been much ado about Starbucks’ rebranding some of its stores to strip away their corporate identity and revamp the locations with local character. According to an article in The Seattle Times, some stores—including the one featured in the article—will include alcohol, live music, and many other elements...
Premium brands act premium, even when few people are looking.
RadioShack has decided the key to fresh relevancy will be found by dropping that pesky word "Radio" from its official moniker.
Our Premium Brand Panel research suggests that home improvement brands lack differentiation...
For companies in the home improvement categories, the tight economy is especially painful. Home improvement projects have come to an immediate stop. Contractors who months ago had a year’s worth of projects on their plates have found themselves laying off staff and completely without work, all because people are cautious about funding that big...
