As social media continues to grow in popularity among brands for its ability to bring information to the masses easily and efficiently, new outcomes continue to shape the advertising world. One case in point is the ability to receive large amounts of input from your most loyal fans on creative direction, strategy and overall...
Heard any good jingles lately? I’ve been noticing more and more recently. Not all of them good, mind you, but real jingles, nonetheless. Some of these include efforts from Free Credit Report.com, JG Wentworth and McDonald’s, among others. It seems there’s a resurgence of custom advertising tunes, or “jingles,” being used again in TV...
Toyota’s recent woes are a stark reminder for any premium brand: bad things can happen to the best performers, and when they do, you must be ready to act quickly, confidently and decisively. For decades, Toyota has basked in the glow of one of the true gold standards in brand image. Say the name...
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. The other day, Mr. Bossy Boss told me a tale...
Pepsi has gone and done it again. If their AMP iPhone App catastrophe wasn’t bad enough–where they completely alienated their entire female consumer population–they’ve gone and offended the public in yet another colossal blunder. Last Saturday, Pepsi sponsored a concert in Uganda featuring controversial murder performer Beenie Man. An account of just some of...
Premium brands distinguish themselves from the competition not only in their products, but also in the way they communicate with their customers. One good example of this is in e-mail marketing. Although e-mail is growing and consumers are likely to opt-out if they feel the messages to be irrelevant or impersonal. There are more...
Last Thursday, the Facebook Marketing page announced new guidelines on running promotions through Fan Pages. Why more marketers aren't in a frenzy, I don't know because in one short posting, they basically annihilate 90% of the reason any brand actually has a Fan Page—having something of value to communicate to their customers on the...
Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the...
If you’ve watched any live TV in the last few weeks, you’ve undoubtedly seen the Motorola Droid commercial mocking the iPhone. Well, at least copying the font, music style and format of a campaign a few cycles ago. Recently, an Apple fan responded to the ad with the following video. Already it has had...
