The best brands prosper and grow during challenging times by innovating better than others.
The best brands prosper and grow during challenging times by innovating better than others.
I boarded a plane recently, and proudly, the only device I had in my hands was my iPad. Even without an in-flight internet connection (which is now possible on American Airlines with GoGo Inflight Internet), I can read e-mails, read the Wall Street Journal through their fabulous app, read a book, and manage my...
Heard any good jingles lately? I’ve been noticing more and more recently. Not all of them good, mind you, but real jingles, nonetheless. Some of these include efforts from Free Credit Report.com, JG Wentworth and McDonald’s, among others. It seems there’s a resurgence of custom advertising tunes, or “jingles,” being used again in TV...
So, I’m writing on location at the Fancy Food Show in San Francisco. Though it sounds glamorous and exciting, it is a rat race and just plain full of people. Plus, I’ve never seen so many varieties of cheeses, olive oils, crackers, salad dressings, and salsas. One interesting seminar I attended features the NASFT...
We all know how hard it is to turn a profit in today’s economy. What’s even more difficult is sustaining the value of a premium brand, what with brand names shelling out coupons, cutting all marketing and even changing their product ingredients to become the “chipper chicken” of their category. (Thank you, Steve Martin.)...
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was...
Premium brands distinguish themselves from the competition not only in their products, but also in the way they communicate with their customers. One good example of this is in e-mail marketing. Although e-mail is growing and consumers are likely to opt-out if they feel the messages to be irrelevant or impersonal. There are more...
Last Thursday, the Facebook Marketing page announced new guidelines on running promotions through Fan Pages. Why more marketers aren't in a frenzy, I don't know because in one short posting, they basically annihilate 90% of the reason any brand actually has a Fan Page—having something of value to communicate to their customers on the...
In the last few months, there has been much ado about Starbucks’ rebranding some of its stores to strip away their corporate identity and revamp the locations with local character. According to an article in The Seattle Times, some stores—including the one featured in the article—will include alcohol, live music, and many other elements...
Premium brands act premium, even when few people are looking.
