Posts Tagged ‘ private label ’

Who is a premium consumer?

September 4, 2009

Is it based on income? Is it based on loyalty? You might be surprised...

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What Makes a Brand Premium?

July 28, 2009

Is it price? Is it quality? Or does it have to be both?

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Even premium buyers like a good deal

April 20, 2009

One of the marketing dilemmas premium brands face in today’s economy is how much they should discount, if at all, in light of maintaining brand perception/value. A recent article in Advertising Age (you’ll need an account to access this article) warns that extended discounts can erode a brand’s value, yet last month Google searches...

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Will private label prevail?

April 2, 2009

In the grocery aisle these days, there’s a noticeable change in the placement of store brands. They’re getting the prime real estate. It seems grocers are trying to maximize their margins by pushing their private label brands, when it’s the name brand products that have brought the customer to the store. Consumers may appreciate...

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Clients

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