Recently, an Innova Market Insights scan of newly launched products showed that 14.2% of new products tracked during the first quarter of 2011 had premium brand positioning. When compared to 2010 at 10.5%, up from 8.4% in 2008—the beginning of our economic woes, these statistics show that brands are not willing to shy away...
Key objective: To build a premium website that follows all web standards, while making it easy and efficient for web crawlers, etc., to scan and rank the site. Search engines are sophisticated and can determine when a page has been “stuffed” with keyword rich content and “black hat methods” to try and trick a...
Product innovation? Check. Secured distribution? Check. Market Need? Check. Competitive Position? Check. Appropriate Price? Check. Now what? Cue the first planning meeting…. Long Pause. Well, definitely a website. Yep, and we’ve got to have good sales collateral for the trade. We won’t sell anything without some awareness. How ‘bout a TV spot! No, wait,...
Key Objective: To rank well in search engines and receive free, organic traffic. Search Engine Optimization(SEO) is a large part of the performance discussion of a website. To rank well in search engines, several tasks have to be completed—utilizing many man-hours to accomplish good optimization. (No good marketing deed goes without some sweat and...
John Nese is a regular guy who has an irregular love–he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he didn't want, John decided...
