Heard any good jingles lately? I’ve been noticing more and more recently. Not all of them good, mind you, but real jingles, nonetheless. Some of these include efforts from Free Credit Report.com, JG Wentworth and McDonald’s, among others. It seems there’s a resurgence of custom advertising tunes, or “jingles,” being used again in TV...
Our Premium Brand Panel research suggests that home improvement brands lack differentiation...
I’m thrilled that our Premium Brand Panel launches today, April 6. This is something we’ve been talking about, strategizing for, and researching for nearly 18 months. Today is the launch of the first panel session. I can’t wait to post our first findings, which should be any day now.
