The difference between luxury and premium isn't as obvious as you might think; the context of function drives an important mindset that's imperative to understand if you're a marketer to high-end brands.
The difference between luxury and premium isn't as obvious as you might think; the context of function drives an important mindset that's imperative to understand if you're a marketer to high-end brands.
For companies in the home improvement categories, the tight economy is especially painful. Home improvement projects have come to an immediate stop. Contractors who months ago had a year’s worth of projects on their plates have found themselves laying off staff and completely without work, all because people are cautious about funding that big...
