Premium brands act premium, even when few people are looking.
Premium brands act premium, even when few people are looking.
The difference between luxury and premium isn't as obvious as you might think; the context of function drives an important mindset that's imperative to understand if you're a marketer to high-end brands.
Our Premium Brand Panel research suggests that home improvement brands lack differentiation...
For companies in the home improvement categories, the tight economy is especially painful. Home improvement projects have come to an immediate stop. Contractors who months ago had a year’s worth of projects on their plates have found themselves laying off staff and completely without work, all because people are cautious about funding that big...
