Is it based on income? Is it based on loyalty? You might be surprised...
Is it based on income? Is it based on loyalty? You might be surprised...
I’m observing some dangerous practices among desperate marketers these days—constant, deep discounts to the trade. While everyone is asking for great deals, there’s also danger in lax pricing. There’s a great risk that, unless a premium brand continues to communicate its brand value, the consumer who buys "on deal" all the time won’t be...
One of the marketing dilemmas premium brands face in today’s economy is how much they should discount, if at all, in light of maintaining brand perception/value. A recent article in Advertising Age (you’ll need an account to access this article) warns that extended discounts can erode a brand’s value, yet last month Google searches...
