Our Premium Brand Panel research suggests that home improvement brands lack differentiation...
Our Premium Brand Panel research suggests that home improvement brands lack differentiation...
In this famous quote from Hamlet lies an important truth about marketing premium brands. You must know who you are, and you must not deviate from that identity. As Seth Godin suggests , being unsure of your identity may endanger the future of your brand. In general terms, we see three categories of brands...
For companies in the home improvement categories, the tight economy is especially painful. Home improvement projects have come to an immediate stop. Contractors who months ago had a year’s worth of projects on their plates have found themselves laying off staff and completely without work, all because people are cautious about funding that big...
