RadioShack has decided the key to fresh relevancy will be found by dropping that pesky word "Radio" from its official moniker.
RadioShack has decided the key to fresh relevancy will be found by dropping that pesky word "Radio" from its official moniker.
In this famous quote from Hamlet lies an important truth about marketing premium brands. You must know who you are, and you must not deviate from that identity. As Seth Godin suggests , being unsure of your identity may endanger the future of your brand. In general terms, we see three categories of brands...
