What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple...
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple...
What did we ever do without email and the Internet? All that info and content available instantly at our fingertips 24/7. It can almost make you forget other marketing media, like print. But we shouldn’t forget, and here’s why. The electronic blitzkrieg that new media delivers can overload a consumer’s already taxed attention span....
Social Media. It’s the buzzword of the moment and rightly so. Numerous studies continue to be published, each revealing the depth and value of social media efforts, which pique the interest of even the most timid of interactive users. Regardless of continued success stories, it seems that most brands approach this medium of advertising...
Some Premium Brands are fearful of joining the social media dialogue. "What if someone says something bad about us?" If you've ever thought this, then keep reading.
Social Media - Here to stay or gone tomorrow?
Although most discussions of "assets" revolve around things like cash, inventory and physical property, your brand can be an equally (if not more!) valuable asset to your company's financial future.
Premium brands act premium, even when few people are looking.
The difference between luxury and premium isn't as obvious as you might think; the context of function drives an important mindset that's imperative to understand if you're a marketer to high-end brands.
RadioShack has decided the key to fresh relevancy will be found by dropping that pesky word "Radio" from its official moniker.
We all know that awareness is the first and necessary step toward getting customers to buy. But what about brands that already have awareness? They often lose at the point of sale because another brand is cheaper, has something new to offer, or (in the case of grocery products) they have bad placement in...
