Heard any good jingles lately? I’ve been noticing more and more recently. Not all of them good, mind you, but real jingles, nonetheless. Some of these include efforts from Free Credit Report.com, JG Wentworth and McDonald’s, among others. It seems there’s a resurgence of custom advertising tunes, or “jingles,” being used again in TV...
Sure, it’s been hot outdoors just about everywhere this summer. Here’s something that’s hot for many brands: outdoor, also known as out-of-home, or billboards. Outdoor has always been a favorite media of mine, due to it’s challenging creative canvas: you basically have room for 7 words or less to make an impression that lasts...
These days, every brand and their pet logo is leveraging the new world of social media for some type of promotion . From Facebook pages to Twitter Feeds and iPhone apps, countless brands big and small are leaping into the social fray with creative offers designed to engage their constantly connected audiences. But, what...
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. The other day, Mr. Bossy Boss told me a tale...
We all know how hard it is to turn a profit in today’s economy. What’s even more difficult is sustaining the value of a premium brand, what with brand names shelling out coupons, cutting all marketing and even changing their product ingredients to become the “chipper chicken” of their category. (Thank you, Steve Martin.)...
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was...
Premium brands distinguish themselves from the competition not only in their products, but also in the way they communicate with their customers. One good example of this is in e-mail marketing. Although e-mail is growing and consumers are likely to opt-out if they feel the messages to be irrelevant or impersonal. There are more...
At the sake of being repetitive in my love for certain computer manufacturing branding and marketing efforts, and utter disappointment for others, I leave you with a simple video, which I think should speak for itself. I’m definitely not getting a holiday season job at a Microsoft store … To read more about why...
John Nese is a regular guy who has an irregular love–he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he didn't want, John decided...
Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the...
