Posts Tagged ‘ aspirational marketing ’

The Legion of Extraordinary Things

December 4, 2009

Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was...

Read more »

Luxury Brands vs. Premium Brands

August 25, 2009

The difference between luxury and premium isn't as obvious as you might think; the context of function drives an important mindset that's imperative to understand if you're a marketer to high-end brands.

Read more »

Even premium buyers like a good deal

April 20, 2009

One of the marketing dilemmas premium brands face in today’s economy is how much they should discount, if at all, in light of maintaining brand perception/value. A recent article in Advertising Age (you’ll need an account to access this article) warns that extended discounts can erode a brand’s value, yet last month Google searches...

Read more »

Clients

  • slide-1
  • slide-2
  • slide-3