I’m loving how Dell’s latest advertising campaign is moving away from the dross of commoditized, price-featured ads toward something more premium. This week’s Adweek article reveals the latest campaign theme by Wunderman, “You can tell it’s Dell.” The campaign features innovation and design, adding a twist of Apple-esque “That’s so cool” mojo. I’ve got...
I boarded a plane recently, and proudly, the only device I had in my hands was my iPad. Even without an in-flight internet connection (which is now possible on American Airlines with GoGo Inflight Internet), I can read e-mails, read the Wall Street Journal through their fabulous app, read a book, and manage my...
It could be just around the corner. Like maybe next month or so. My subscription to Fortune Magazine could be delivered electronically. (I’d link to it, but it’s a subscription-only site!) And no, I’m not just talking about their website, but a bona fide magazine with ads and all, right on Steve Jobs’ latest...
Happy New Year and welcome back from our holiday siesta! This year is sure to bring lots of fun and innovative things in the marketing and advertising world. As in 2009, the technology and gadgets out there will surely drive the marketing dollars and efforts toward new and unique ways of reaching the masses...
So, the biggest retail sales day of the year is coming fast and I can already hear the glee in my fellow bargain-lovers’ Facebook posts. This ritual spending has been a time-honored holiday tradition for many years, for I remember many Thanksgivings of time past where my mother and I would go through the...
Today, I learned the true extent of the growing need to find alternative and innovative ways to engage customers in marketing when I read the US Patent and Trademark Office application submitted by Apple. Their new tool, dubbed as “Evil Ad,” is going to revolutionize marketing and advertising as we know it. Imagine you...
