Our Premium Brand Panel research suggests that home improvement brands lack differentiation...
Our Premium Brand Panel research suggests that home improvement brands lack differentiation...
Are you gun-shy of using your brand's budget to do something innovative?
In this famous quote from Hamlet lies an important truth about marketing premium brands. You must know who you are, and you must not deviate from that identity. As Seth Godin suggests , being unsure of your identity may endanger the future of your brand. In general terms, we see three categories of brands...
