Comments for Premium Chatter http://premiumchatter.com Premium Brands Thu, 21 Apr 2011 19:31:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on The Premium Nature of the “Real McCoy” by Doug Briley http://premiumchatter.com/the-premium-nature-of-the-%e2%80%9creal-mccoy%e2%80%9d/#comment-41 Doug Briley Thu, 29 Apr 2010 04:04:03 +0000 http://www.PremiumChatter.com/?p=420#comment-41 Is that a RUPP mini-bike? Fond memories of my childhood, and I'm kicking myself for letting mom & dad sell ours in a garage sale for $75. What a shame... Is that a RUPP mini-bike? Fond memories of my childhood, and I’m kicking myself for letting mom & dad sell ours in a garage sale for $75. What a shame…

]]> Comment on Emotional vs. rational benefits: getting the mix just right by Richie Escovedo http://premiumchatter.com/emotional-vs-rational-benefits-getting-the-mix-just-right/#comment-40 Richie Escovedo Mon, 19 Apr 2010 18:48:08 +0000 http://www.PremiumChatter.com/?p=288#comment-40 Doug, you bring up some excellent points about decision-making on message sharing. I think you are correct in the notion of consumers being much more likely to initiate or foster a relationship with a brand if that emotional tie can be established. And you're right, it can't be done in such a way to seem like you are telling customers/stakeholders that they'd be dumb *not* to buy product/message. Great discussion topic. Thanks for sharing and yes, your wife and kids think you are a premium too. Cheers. - @vedo .-= Richie Escovedo´s last blog ..<a href="http://feedproxy.google.com/~r/NextCommunications/~3/BF3QHv-SBaY/finally-social-media-and-law.html" rel="nofollow">Finally, Social Media and the Law</a> =-. Doug, you bring up some excellent points about decision-making on message sharing. I think you are correct in the notion of consumers being much more likely to initiate or foster a relationship with a brand if that emotional tie can be established. And you’re right, it can’t be done in such a way to seem like you are telling customers/stakeholders that they’d be dumb *not* to buy product/message. Great discussion topic. Thanks for sharing and yes, your wife and kids think you are a premium too. Cheers.

- @vedo
.-= Richie Escovedo´s last blog ..Finally, Social Media and the Law =-.

]]> Comment on Old School Promotions Still Deliver Premium Benefits by Lauren Gourley http://premiumchatter.com/old-school-promotions-still-deliver-premium-benefits/#comment-39 Lauren Gourley Thu, 01 Apr 2010 16:40:59 +0000 http://www.PremiumChatter.com/?p=402#comment-39 Those eyeballs ... genius! Those eyeballs … genius!

]]> Comment on Can I earn my subscription by viewing ads? by Lauren Gourley http://premiumchatter.com/can-i-earn-my-subscription-by-viewing-ads/#comment-38 Lauren Gourley Thu, 01 Apr 2010 16:40:08 +0000 http://www.PremiumChatter.com/?p=376#comment-38 What's really interesting is that Kindle announced they've made an app for the iPad to funnel all their e-books for sale onto the iPad. Sounds pretty lucrative to me. Especially when iTunes won't have to bulk up their ebook portion quite so quickly. Plus, I read today (http://www.reuters.com/article/idUSTRE62U55F20100331) that Time, People, Financial Times, etc. already have developed apps that bring a $4.99 per issue subscription chock-full of Unilever and other ads to the iPad. Perhaps they will have free issues, but it looks like they are going to limit the availability of online content from these publishers to paid outlets. In actuality, the iPad allows the system of charging money for content to continue as it always has. So, I'm thinking it is pretty good to be iPad, but also pretty good to be Kindle. What’s really interesting is that Kindle announced they’ve made an app for the iPad to funnel all their e-books for sale onto the iPad. Sounds pretty lucrative to me. Especially when iTunes won’t have to bulk up their ebook portion quite so quickly.

Plus, I read today (http://www.reuters.com/article/idUSTRE62U55F20100331) that Time, People, Financial Times, etc. already have developed apps that bring a $4.99 per issue subscription chock-full of Unilever and other ads to the iPad. Perhaps they will have free issues, but it looks like they are going to limit the availability of online content from these publishers to paid outlets. In actuality, the iPad allows the system of charging money for content to continue as it always has.

So, I’m thinking it is pretty good to be iPad, but also pretty good to be Kindle.

]]> Comment on What Makes a Brand Premium? by Charlie http://premiumchatter.com/what-makes-a-brand-premium/#comment-26 Charlie Tue, 12 Jan 2010 10:29:18 +0000 http://www.PremiumChatter.com/?p=115#comment-26 In an exercise of stating the obvious Doug Briley's post scores 10/10 In an exercise of stating the obvious Doug Briley’s post scores 10/10

]]> Comment on Starbucks Apologizes for Great Branding by Starbucks Apologizes for Great Branding « Brandwell http://premiumchatter.com/starbucks-apologizes-for-great-branding/#comment-33 Starbucks Apologizes for Great Branding « Brandwell Mon, 11 Jan 2010 18:25:19 +0000 http://www.PremiumChatter.com/?p=205#comment-33 [...] Starbucks Apologizes for Great Branding. Categories: Advertising Comments (0) Trackbacks (0) Leave a comment [...] [...] Starbucks Apologizes for Great Branding. Categories: Advertising Comments (0) Trackbacks (0) Leave a comment [...]

]]> Comment on The Legion of Extraordinary Things by Eric Davidson http://premiumchatter.com/the-legion-of-extraordinary-things/#comment-37 Eric Davidson Sat, 05 Dec 2009 07:09:21 +0000 http://www.PremiumChatter.com/?p=325#comment-37 For the life of me, i couldn't figure out if they were saying "League" or "Legion" of Extraordinary Dancers... they were good tho For the life of me, i couldn’t figure out if they were saying “League” or “Legion” of Extraordinary Dancers… they were good tho

]]> Comment on Apple: Inventing a New Wave of “Evil Ads” by Shawn http://premiumchatter.com/apple-inventing-a-new-wave-of-evil-ads/#comment-36 Shawn Wed, 18 Nov 2009 20:58:15 +0000 http://www.PremiumChatter.com/?p=304#comment-36 or make advertisements that are entertaining enough to watch on their own merit, that would work too. or make advertisements that are entertaining enough to watch on their own merit, that would work too.

]]> Comment on Wise Branding From the Soda Pop Shop by Marilee Travitz http://premiumchatter.com/wise-branding-from-the-soda-pop-shop/#comment-35 Marilee Travitz Fri, 06 Nov 2009 23:32:10 +0000 http://www.PremiumChatter.com/?p=296#comment-35 Now that is quite the niche market. "Offer something different than competitors"- so easy a concept but challenging to implement. Now that is quite the niche market. “Offer something different than competitors”- so easy a concept but challenging to implement.

]]> Comment on I Wanna Be Just Like Apple by Vince Miller http://premiumchatter.com/i-wanna-be-just-like-apple/#comment-34 Vince Miller Fri, 30 Oct 2009 19:31:35 +0000 http://www.PremiumChatter.com/?p=251#comment-34 Hilarious. Hilarious.

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