What does it take to make a commodity premium? It takes more than differentiation, it takes differentiation that matters to the customer. Marketers deal every day with putting a message out there for consumers to bite down on, but the commodities that can demand a higher price—and even invoke brand loyalty—are the ones that...
For companies in the home improvement categories, the tight economy is especially painful. Home improvement projects have come to an immediate stop. Contractors who months ago had a year’s worth of projects on their plates have found themselves laying off staff and completely without work, all because people are cautious about funding that big...
I’m thrilled that our Premium Brand Panel launches today, April 6. This is something we’ve been talking about, strategizing for, and researching for nearly 18 months. Today is the launch of the first panel session. I can’t wait to post our first findings, which should be any day now.
In the grocery aisle these days, there’s a noticeable change in the placement of store brands. They’re getting the prime real estate. It seems grocers are trying to maximize their margins by pushing their private label brands, when it’s the name brand products that have brought the customer to the store. Consumers may appreciate...
