What did we ever do without email and the Internet? All that info and content available instantly at our fingertips 24/7. It can almost make you forget other marketing media, like print. But we shouldn’t forget, and here’s why. The electronic blitzkrieg that new media delivers can overload a consumer’s already taxed attention span....
Premium brands act premium, even when few people are looking.
Contrary to popular belief, TV spots are better than ever - especially for premium brands.
RadioShack has decided the key to fresh relevancy will be found by dropping that pesky word "Radio" from its official moniker.
In many brands' cases, it's the marketing that's broken, not the advertising.
Think Your Brand is Premium in the Mind of Customers? You Might Be Surprised...
Seen any great ads for premium brands lately? Yeah, me neither. Except, of course, everything we do here at the WD…lol. Seriously, it seems you’re hard-pressed to find or recall ads these days which deliver on the Big Idea.An idea that’s so powerful, so moving or groundbreaking, that you can’t help but recall it,...
Too often, marketers of premium brands seem to believe that advertising their brand or service will be, much like their brand, a premium proposition. They assume that good advertising is simply “too expensive.” And all that production and photography and printing and interactive stuff is just fancy frosting that their cake doesn’t need to...
