On-site Optimization: Making Your Site Premium Through Search

May 5, 2011

Key objective: To build a premium website that follows all web standards, while making it easy and efficient for web crawlers, etc., to scan and rank the site. Search engines are sophisticated and can determine when a page has been “stuffed” with keyword rich content and “black hat methods” to try and trick a...

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Search Engine Optimization 101 for Premium Brands: Keywords

April 14, 2011

Key Objective: To rank well in search engines and receive free, organic traffic. Search Engine Optimization(SEO) is a large part of the performance discussion of a website. To rank well in search engines, several tasks have to be completed—utilizing many man-hours to accomplish good optimization. (No good  marketing deed goes without some sweat and...

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