If you’ve watched any live TV in the last few weeks, you’ve undoubtedly seen the Motorola Droid commercial mocking the iPhone. Well, at least copying the font, music style and format of a campaign a few cycles ago. Recently, an Apple fan responded to the ad with the following video. Already it has had...
What is a premium brand? The definition we use here at the WD is that a premium brand is one that is recognized as being of greater value than its competition. In fact, when we have new clients take the WD Premium Brand Test we ask the question “does your brand have superior features...
Social Media. It’s the buzzword of the moment and rightly so. Numerous studies continue to be published, each revealing the depth and value of social media efforts, which pique the interest of even the most timid of interactive users. Regardless of continued success stories, it seems that most brands approach this medium of advertising...
Ah, the chase for the YouTube phenomenon. We all want it, and it is hard to achieve. But at what lengths should a premium brand go to get such buzz? This morning the internet is atwitter with the story about Sony Australia’s latest PS3 and Sony Bravia campaign. They decided to basically hurl a...
