Recently, an Innova Market Insights scan of newly launched products showed that 14.2% of new products tracked during the first quarter of 2011 had premium brand positioning. When compared to 2010 at 10.5%, up from 8.4% in 2008—the beginning of our economic woes, these statistics show that brands are not willing to shy away...
The phrase “It takes a village” is exemplified in the creation of a social media team. While not all organizations have the ability to assign tasks to an agency or to internal resources, there are a few roles that must be filled to have an effective team that can fulfill the goals and objectives...
Strategic objectives define any and all social media actions and results, especially for premium brands. They provide insight into who is talking about a brand, what they think about, and it is the strategy team’s job to provide them something to do—which depends on the end-goal of the social media initiative. Though it may...
Today, a Wall Street Journal article reported that LinkedIn is going to start providing targeted advertising for its site. Just like Facebook, the ads will be shown according to users’ profile information. Unlike Facebook, who bases their targeting on likes, dislikes and location, LinkedIn’s ads are based on information about job, history, schooling, etc....
As social media continues to grow in popularity among brands for its ability to bring information to the masses easily and efficiently, new outcomes continue to shape the advertising world. One case in point is the ability to receive large amounts of input from your most loyal fans on creative direction, strategy and overall...
I’m tired. Of life? No … I’m tired of marketers’ and researchers’ ploys to convince me and my clients that Social Media only applies to white female moms with HHI of $75K+. This may sound like a ridiculous thing to be fed up with, but hear me out. While the fact that here 300...
In case you’ve missed it, we at the WD tout our specialization in premium brands as our differentiator among other full-service advertising agencies. In our endeavor to be the experts on premium brands, we’ve developed some proprietary Premium Tools—one of which being our Premium Brand Index ™. Basically, we take up to ten brands...
So, I’m writing on location at the Fancy Food Show in San Francisco. Though it sounds glamorous and exciting, it is a rat race and just plain full of people. Plus, I’ve never seen so many varieties of cheeses, olive oils, crackers, salad dressings, and salsas. One interesting seminar I attended features the NASFT...
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. The other day, Mr. Bossy Boss told me a tale...
Happy New Year and welcome back from our holiday siesta! This year is sure to bring lots of fun and innovative things in the marketing and advertising world. As in 2009, the technology and gadgets out there will surely drive the marketing dollars and efforts toward new and unique ways of reaching the masses...
