In case you’ve missed it, we at the WD tout our specialization in premium brands as our differentiator among other full-service advertising agencies. In our endeavor to be the experts on premium brands, we’ve developed some proprietary Premium Tools—one of which being our Premium Brand Index ™. Basically, we take up to ten brands...
So, I’m writing on location at the Fancy Food Show in San Francisco. Though it sounds glamorous and exciting, it is a rat race and just plain full of people. Plus, I’ve never seen so many varieties of cheeses, olive oils, crackers, salad dressings, and salsas. One interesting seminar I attended features the NASFT...
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. The other day, Mr. Bossy Boss told me a tale...
Happy New Year and welcome back from our holiday siesta! This year is sure to bring lots of fun and innovative things in the marketing and advertising world. As in 2009, the technology and gadgets out there will surely drive the marketing dollars and efforts toward new and unique ways of reaching the masses...
