Archive for November 6th, 2009

Wise Branding From the Soda Pop Shop

November 6, 2009

John Nese is a regular guy who has an irregular love–he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he didn't want, John decided...

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