The difference between luxury and premium isn't as obvious as you might think; the context of function drives an important mindset that's imperative to understand if you're a marketer to high-end brands.
The difference between luxury and premium isn't as obvious as you might think; the context of function drives an important mindset that's imperative to understand if you're a marketer to high-end brands.
RadioShack has decided the key to fresh relevancy will be found by dropping that pesky word "Radio" from its official moniker.
In many brands' cases, it's the marketing that's broken, not the advertising.
