Archive for July, 2009

What Makes a Brand Premium?

July 28, 2009

Is it price? Is it quality? Or does it have to be both?

What Home Brands Must Not Forget

July 23, 2009

Our Premium Brand Panel research suggests that home improvement brands lack differentiation...

Minimizing the Risk of New Marketing Strategies

July 17, 2009

Are you gun-shy of using your brand's budget to do something innovative?

Does Your Premium Brand Measure Up?

July 15, 2009

Think Your Brand is Premium in the Mind of Customers? You Might Be Surprised...

Premium Brands and Pricing Wars

July 8, 2009

I’m observing some dangerous practices among desperate marketers these days—constant, deep discounts to the trade. While everyone is asking for great deals, there’s also danger in lax pricing. There’s a great risk that, unless a premium brand continues to communicate its brand value, the consumer who buys "on deal" all the time won’t be...

What’s the Big Idea?

July 7, 2009

Seen any great ads for premium brands lately? Yeah, me neither. Except, of course, everything we do here at the WD…lol. Seriously, it seems you’re hard-pressed to find or recall ads these days which deliver on the Big Idea.An idea that’s so powerful, so moving or groundbreaking, that you can’t help but recall it,...

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