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Do I Detect Inspiration … or Perspiration?

What’s the old saying? That success is 80 percent perspiration and 20 percent inspiration? Well, regardless of its exact wording, the point it makes is relevant to the subject of creative inspiration, and the process of making advertising. Because, in my opinion, the old saying is basically true:  being creative and producing effective ads...

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This Holiday Season is Brought to You By …

With Thanksgiving tomorrow, we can all practically taste the turkey, stuffing, pumpkin pie … and are already looking forward to some lazy time in front of holiday TV programming. ...

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The Marketer’s Guide to the Galaxy

Imagine if in its exploration, the NASA Curiosity Rover finds on Mars the six elements necessary for sustained life:  carbon, hydrogen, nitrogen, oxygen, phosphorus and sulfur.   More than just...

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Honk if You Love This Ad!

Someone just asked me “what ad do I love right now, and why?”  Usually a personal preference question like this spins me off into deep space as I ponder...

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Strategies for Media Planning in a World of Endless Channels

In today’s media environment, where do you begin?  There are so many channels that sometimes it is hard to know where to start.  Between broadcast, print, online, OOH, mobile...

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They Did the Marketer Mash

With Labor Day behind us and Summer entering its final days, the excitement just around the corner can be summed up in two magical words:  HALLOWEEN CANDY! Here at...

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And Now a Word from Our High-Priced Celebrity…

Since the dawn of mass media, celebrities have served as product and brand endorsers. From their perspective, it’s certainly easy to see why.  The work is relatively easy, generally...

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