Recently, an Innova Market Insights scan of newly launched products showed that 14.2% of new products tracked during the first quarter of 2011 had premium brand positioning. When compared to 2010 at 10.5%, up from 8.4% in 2008—the beginning of our economic woes, these statistics show that brands are not willing to shy away...
The phrase “It takes a village” is exemplified in the creation of a social media team. While not all organizations have the ability to assign tasks to an agency...
Key objective: To build a premium website that follows all web standards, while making it easy and efficient for web crawlers, etc., to scan and rank the site. Search...
Product innovation? Check. Secured distribution? Check. Market Need? Check. Competitive Position? Check. Appropriate Price? Check. Now what? Cue the first planning meeting…. Long Pause. Well, definitely a website. Yep,...
Key Objective: To rank well in search engines and receive free, organic traffic. Search Engine Optimization(SEO) is a large part of the performance discussion of a website. To rank...
Strategic objectives define any and all social media actions and results, especially for premium brands. They provide insight into who is talking about a brand, what they think about,...
Today, a Wall Street Journal article reported that LinkedIn is going to start providing targeted advertising for its site. Just like Facebook, the ads will be shown according to...
